Your buyers check LinkedIn before they open your website. Their younger procurement staff scroll Instagram. Central Asian trade groups live on Telegram and WhatsApp. If your company exists only on a corporate site, you are invisible in every room where buyers actually spend time.
One binding, every channel
The platform’s social aggregation tool works like this: bind your LinkedIn, Facebook, Instagram and X accounts once. Publish a product story, a factory update or a trade-show note a single time — it goes out to every bound channel, formatted for each. No more copy-pasting across four tabs or letting three of four accounts go stale.
What to post (and how often)
- Weekly: one product-in-use post — real installations outperform studio renders.
- Biweekly: a factory or team story; buyers are vetting reliability, and faces build it.
- Monthly: a market or logistics note that helps your buyers look smart to their bosses.
- Always: answer comments within a day — the algorithm and the buyer both notice.
Read the dashboard for inquiries, not likes
The aggregation dashboard shows which channel produces actual inquiries, not vanity engagement. For most manufacturers, LinkedIn drives distributor conversations while Instagram quietly warms up younger buyers before a trade show. Double down where inquiries come from; let likes take care of themselves.
Visibility compounds. Six months of consistent, aggregated posting is the difference between “Who are you?” and “I have seen your factory” — before the first meeting starts.
